Exclusive Columbia Concept Area In Eagle Eye Outfitters

Have you seen the new Columbia shop-in-shop? We are honored to be chosen as the first Columbia retail partner in the entire United States to showcase this new concept. This newly branded look is a chance for you to experience the very best selection of product that Columbia has to offer.

Columbia just started (Jan 2017) a massive initiative to rebrand their corporate stores, as well as their concept shops that are located inside independent retailers, like EEO. We are excited to be the first independent store to get this new makeover. With the addition of a new kids Columbia shop, EEO now has the largest independent retailer Columbia shop in the USA!

So, what is a shop-in-shop?

Concept Store, Shop-in-shop, store-within-a-store, in-store shop, in-store concept… Whatever you call the concept, is an area inside of a retail store that is designated for a certain brand. Columbia has custom designed our store to have one of these new concept shops in each clothing department: Men’s, Women’s, and Kid’s. This way the entire family gets to experience the fun of this new design! It’s like being in a stand alone Columbia store.

Why have a shop-in-shop?

When you have a store-within-a-store, it makes it easier for the customer, like yourself, to know where a certain brand is located. The ladies need to know where they can find that perfect Columbia beach hat. It also allows the store to showcase this particular brand’s excellent product, like every guy’s favorite Columbia Half Moon short!

Photos by Mark Broadway Photography


Our friends at Columbia wanted us to be the destination shop for them in Dothan. We are extremely excited for this concept shop, mainly because Eagle Eye Outfitters is the very first to have this design! The next time you need a PFG Bahama shirt and some bonehead shorts let Eagle Eye Outfitters be the first place you shop. You don’t want to miss out on this Columbia shopping experience! For a better view of the shop-in-shop visit us at 3535 Ross Clark Circle, Dothan, Alabama.

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