Brands Company News

New Brands for Spring 2021

With our Winter Clearance Sale currently going on, that means one thing…out with the old and in with the NEW! We will soon be seeing the arrival of all things warm and fun. Keep reading for a sneak peek of the new brands for Spring 2021 that you will soon be able to find online and in-store at Eagle Eye!


One of the latest hydration brands that can keep the things you need colder and hotter. Their products are eco friendly, BPA/BPS free, reusable, triple-layered. The drinkware includes vacuum insulated, stainless steel design that does not sweat. So S’well is there for you for conference calls, at-home workouts, virtual happy hours, and endless movie marathons.

Joy Susan

Joy Susan is a leader in handbags that are vegan leather. These are handbags to feel good about since vegan leather offers fashion with a conscience. The bags are known not only for their high standards for material, but also for their durability and workmanship.

SAXX Swim Shorts

Everyone knows the popular SAXX Underwear, now, in the Spring we will be carrying their Swim Shorts too! These swim styles all have an integrated liner as well as the signature Ballpark Pouch. These styles are ready for the beach or lake, the surf or turf!

Myra Bags

This accessories brand features trendy bags. They offer bags and totes that are made of canvas, leather, and hides. The best part is, all of their bags are made with environment friendly materials! In other words, not only will you love them, but the planet will too.

Dock & Bay

The ultimate towel for the beach and the pool! These towels are quick drying, super absorbent, light and compact, will not hold odors, and stays sand free. The towels sport their signature stripe design and are made from 100% recycled materials. Most importantly, they pack down into a cute compact pouch for travel!  They will be available in two sizes, large which is great for the pool and kids, and extra large to take to the beach!

Duke Cannon

This new line carries many different men’s bath products that are made in the USA ! They make superior quality grooming products that meet the high standards of hard working men. Items include solid cologne, soap, deodorant, etc. that are perfect for gift giving!

Swig Life

This new hydration line is created with women in mind. You can expect the hydration to offer many fun patterns and prints as well as soft coolers! The company’s cups, tumblers and bottles rely on premium triple insulation technology, including vacuum-sealed, stainless steel double-walls with copper-coated linings. Therefore, this drinkware is suited for the busy mom, the girl on the go, and the boss lady.

Pura Vida

Pura Vida offers trendy jewelry and pieces that are bright and colorful. Their bracelets are instantly recognizable and come in so many variations. Pura Vida is a lifestyle of sorts. It’s all about enjoying life’s little pleasures, slowing things down and living life to the fullest. In addition to the Pura Vida lifestyle, the bracelets also provide full-time jobs to artisans worldwide.


Floafers offers stylish and functional shoes for men, women, and kids. EVA footwear is all the rage and Floafers’ designs combine style with functionality. These shoes are made for the outdoor loving, fashion savvy, recreational consumer. In other words, from the beach, to the mountains, to the boardroom, Floafers style and utility is the perfect combination for everyone with feet!


Toadfish is another addition to our hydration brands that is available in-store and online. Their popular can coolers feature Smart Grip technology which makes them completely tip-proof! Put it on any surface and it’s not going anywhere. All Toadfish products are eco-friendly and the brand places special emphasis on regenerating the world’s oyster beds.


Buffs are specially designed for people who like to take life outdoors. The options are close to endless for the different ways they can be worn. In terms of seasonal use, Buffs are for summer fishing adventures, winter ski trips, and any other time in-between.

Diff Eyewear

Diff Eyewear will be the latest addition to our sunglasses section. They have already made a name for themselves by offering quality eyewear that is socially responsible. Diff’s mission is to use fashion as a force for good.

Shu Shop

Everyone wants to keep their shoe game strong. Shu Shop offers all the styles that are trending now. Sneakers, mules, sandals they’ve got it all. Be sure to follow us on social media to see when they arrive in-store!

Naked Feet

Naked Feet offers shoe styles for the confident and modern woman who does it all. Their designs focus on casual, effortless style. Trends to look forward to are leathers, raw inked edges, modern ornaments, and memory foam comfort.

Livie & Luca

The newest shoes for the kids are here! Their shoes are made for the adventuring and exploring kids that will hold up for all the activities. Livie & Luca believe every child should have the opportunity to take the road less traveled. To explore and express their truest selves. To find their own path joy.

Pink Armadillos

We can’t wait to welcome Pink Armadillos, who offer ladies’ graphic tees. Every day is t-shirt weather and you’re sure to find styles you’ll love in these tees.


Given that Dothan is so close to the beach, everyone has heard of 30A! Now, we will have our own slice of 30A in-store. All of their super-soft apparel is made from recycled plastic bottles, which has prevented 5 million plastic bottles from going into landfills and oceans. 30A designs are all printed in the U.S. using eco-friendly water-based inks.


Get your kids beach ready in Bermies’ swimwear. Their suits are all comfortable, fast-drying, and long lasting! All of Bermies’ products are made from plastic bottles, and they actively support organizations that keep the ocean clean.


Tired of the winter blues? HUK offers performance fishing gear for all of your adventures out on the water, anytime, anywhere, any place you want to fish!

Ruffle Butts

Even more additions to the kids’ sections are coming! Ruffle Butts offers the cutest outfits for you little ones. Their signature style is, you guessed it- ruffled bloomers ! All of their products are made out of the highest quality materials while still being affordable and adorable.

Korks Footwear

Footwear for all of those who are adventurous in spirit! Each style is crafted to embody effortless casual style while still remaining comfortable for a day full of wearing.

BOC Shoes

Timeless styles that are just as effortless as slipping BOC shoes on. All of their shoes are inspired by the artisanal Born styles while offering excellent prices. Your shoes can look good and feel good at the same time!

Sahira Jewelry

New jewelry for the modern woman. What do we mean by that? These pieces are timeless and can go wherever you go. They are tarnish resistant and durable. This jewelry can be worn to workout, in the pool, or in the shower!

Blue Pepper

Blu Pepper is the latest addition to our fashion selection. All of their pieces are fun and flirty with a touch of vintage inspiration. Whether you are looking for your next favorite statement piece or a match to your current options, Blu Pepper has the perfect addition to your closet!

Callie Danielle

Texas based artist, Callie Danielle, has been making her t-shirt designs for several years now. Her ultimate goal is to use her talents to spread joy and love for His glory. Her graphic tees are known for their bright colors and inspirational sayings.

Eagle Eye Outfitters is a family run small business that offers radical customer service for shoppers for all of their outdoor and fashion apparel, accessories, and footwear needs. In other words, with hundreds of brands to choose from, EEO has it all! Shop now or visit us in-store in Dothan, Alabama.

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