Why is Fjällräven Kånken so Popular?

Since 1978, Fjällräven has produced some of the most iconic backpacks known to man. The boxy shape and vibrant color make it instantly identifiable among rival backpacks. What makes this backpack so special, you may ask? Let’s explore the reasons why Fjällräven Kånken is so popular.    Its History Nature has always been the foundation of […]